We hate to say this but you can’t stop fading completely but we can slow it down. Don’t shampoo for the first day after the color service. This will give the cuticle a chance to close. Then shampoo and condition with products that are made for color-treated hair. These products are designed to be gentle cleansing and help keep the cuticle closed. If your spending a lot of time in the sun, look for products that have sun block or wear hats. Spending a lot of time in the pool or at the beach? Chlorine and salt water can expidite your fading too. Wet your hair down with fresh water and apply conditioner to create a protective barrier. Your hair acts like a sponge, if its already wet, it can’t absorb all the chlorine or salt water. Also, be careful of abrasive shampoos and volumizing products as they aggressively open the cuticle and can promote fading.